Student Nutrition and Advocacy Club
Discipline
UI/UX Design, UX Research,
Product Strategy, Design Systems
Timeline
January 2023 - April 202
Role
Human-Centered Design Student | SP23 DESINV 98
Tools
Figma, Illustrator, Photoshop
Client Background
Identifying the Problem(s)
The Student Nutrition Advocacy Club (SNAC) is a student-run organization at UC Berkeley that works to promote nutritional awareness on campus and around the Bay Area.
They are also a resource for students interested in any sector of the nutritional field. They provide opportunities for students to work on personal passion projects, attend networking events, obtain academic assistance, and access volunteer and job opportunities.
Cohesive Brand Identity
While the club had some social media presence, they lacked a recognizable, clean logo and a cohesive brand identity across platforms.
Online Presence
The club did not have their own website apart from the auto-generated website provided on callink.
While the club did have an Instagram account, they lacked consistency across posts, and a schedule for content.
The club did not have other social media platforms such as tiktok to increase engagement with both current and prospective members