REIMAGINE
CONVERSATIONS
Tools
Final Cut Pro, Figma
Timeline
4 months
Role
Research Lead
Team
Halley Chang, Smayan Gupta, Sravani Khanal, Sean Peng
Pentel, a leading Japanese manufacturer of stationery products, is dedicated to exploring the dynamics of human connection and accelerating the formation of deeper relationships. As part of their optimistic 2024 Back-to-School campaign titled "Reimagine Your World," Pentel of America tasked our team with devising a social experiment and producing a captivating social media campaign video that showcases our innovative approach to transforming conversations.
The project is currently under NDA and will be released on Pentel social media August 2024! Stay Tuned!
